May 12, 2025
Manual SEO isn’t going to cut it if you’re handling multiple websites. Heck, it wouldn’t cut it even if you were handling just your own website, let alone several others. To stay on top of your multiple clients’ needs and keep up with all the reports, audits, and deadlines you need to meet, you’ll want a scalable SEO solution. That’s where SEO tools for agencies step into the scene.
Coming with powerful features, excellent automation, and insightful reports, the right tools designed with agencies in mind can give you a competitive edge and help you increase your client retention rates. They can lessen your workload and ensure that your strategies deliver the results you’re after.
Of course, what you’ll eventually get from these tools depends entirely on which one of them you choose. Some are great if you’re prioritizing client reporting, others are much better at providing technical SEO insights. Some are nicely balanced, all-in-one solutions, and others aren’t really suitable for anyone who aims to grow their agency.
So you don’t waste time looking into less-than-desirable options, let’s see which ones are the top SEO tools that let you easily scale your operations.
Although every agency has its own set of SEO priorities, there are some universal sets of capabilities that the go-to SEO tools need to have to be reliable, effective, and, ultimately, useful. Those include:
You don’t have to look far to find the top SEO tools for agencies that will check all your boxes. Rankioz has everything you need, from multi-client support to insightful keyword research and detailed reports. At just $30 a month, it will cover all your SEO bases and ensure your clients remain happy and impressed.
There are hundreds of different SEO tools you could use to try and keep up with all the factors that search engines take into consideration when ranking websites, but not all of them are suitable for growing agencies.
The best SEO tools for agencies will focus on the essentials that will help you keep up with your clients’ changing demands. Most commonly, they’ll fall under categories like all-in-one solutions, client reporting tools, technical SEO suites, keyword and rank tracking tools, and link-building solutions. Let’s take a closer look at each of these categories and see which options are best suited for your agency.
As the category name suggests, all-in-one platforms do a little bit of everything. Most will have extensive feature lists helping you automate and simplify all crucial tasks, from keyword research to technical auditing, competitor research, and more.
Here’s an overview of the best SEO tools for agencies in the all-in-one category.
SEMrush is one of the most recognizable names in the industry, and for a good reason. It’s a feature-packed solution with distinct tiers suitable for agencies of different sizes, from small teams to larger enterprises.
As an all-in-one solution, it covers all your SEO bases very nicely. It offers detailed keyword research that uncovers thousands of new keyword combinations you could use and helps you discover any potential keyword gaps you might have when compared to your competitors.
SEMrush also comes with a convenient on-page optimizer that offers actionable suggestions for improvement, insightful competitor analytics, link-building features, and great local SEO capabilities.
It can easily handle as many clients as you may have, giving you a clear overview of all your projects from a single unified dashboard.
The only major issue with it is that it’s expensive, and its “lower-priced” tiers come with feature limitations that push you to go for the more premium options. Though it does have a plan specifically designed for small teams, if you’re running a small agency on a budget, this tool might be pretty much inaccessible.
If SEMrush isn’t to your liking, Ahrefs could be the next best thing (and vice versa). The tools are pretty similar in both their capabilities and pricing, with the only major difference being their area of focus.
SEMrush, for instance, prioritizes keyword research and gives you pretty insightful data on all your keyword options. Ahrefs, on the other hand, started out as a backlinking tool, so its primary area of focus still remains linked to this. It offers highly detailed link metrics that can help you build up a strong backlink profile and shape your online reputation.
Don’t get me wrong, Ahrefs still has excellent keyword research capabilities, it just gives you a little less data than its competitor, which is still more than enough for most purposes. It also comes with a convenient rank tracker, traffic analyzer, content explorer, and site auditor, among other things.
Recently, it has even introduced a nice little report builder that lets you easily share important data with all your team members and clients.
Again, its biggest issue is its pricing. Depending on the number of clients you’re working with, you’ll likely need one of its more expensive plans, which could quickly burn a hole through your wallet.
Moz Pro is a bit more lightweight than the two other tools mentioned above, but it’s still a popular choice among small to medium-sized agencies as it comes with valuable features that are well worth your time. It’s a simple, beginner-friendly option that will give you all the essential details on site rankings, keywords, backlinking profiles, technical site health, and so much more.
What’s especially interesting is that you’ll get AI-powered search intent analytics, which will tell you the “why” behind every search term the users type in. This simple feature can make all the difference for your content and on-page optimization, allowing you to fine-tune your SEO strategy and ensure the sites you work on stand out to the target audience.
What’s more, you’ll get helpful search visibility scores that can help you pinpoint areas for improvement and give you better chances at improving site rankings.
Occasionally, Moz Pro has issues with data accuracy, often underestimating search volumes or overlooking important backlinks. So, it’s in your best interest to use it in combination with other tools that can help you compare and contrast data to have a more accurate overview.
Not to toot my own horn, but Rankioz is one of the top contenders for the best SEO tool for agencies. A powerful all-in-one solution, it’s lightweight, user-friendly, and perfect for growing agencies that aim to make a name for themselves.
For its keyword research, it relies on Google’s own data, ensuring the utmost accuracy and reliability. It uncovers any keyword gaps your clients’ websites may have, helping you develop flawless content and on-page strategies with the utmost ease. It even takes things a step further and analyzes the keyword density of your content, making sure you’re not over- or underusing important search terms.
In addition, it also gives you complete competitor analysis, allowing you to gain deeper insights into what your clients’ competitors are doing, how their strategies are progressing, and what you can do to make the websites you’re working on better.
Rankioz handles your on-page SEO, assesses your clients’ links, offers content optimization tips and tricks, generates white-label reports, and takes some of the most demanding SEO tasks off your shoulders.
And unlike many other all-in-one tools, it doesn’t do so while forcing you to break the bank. At just $30 a month, it remains one of the most comprehensive budget-friendly tools available on the market.
It’s not enough for just you to know how your SEO strategies are progressing. Your clients will want to be in on it, too, and they won’t just take your word for it. They’ll want essential information about progress, value, and ultimately their ROI in a nice, clean, and clear format. That’s what client reporting tools are here for.
These tools come with an array of features designed to make it easier to visualize and share critical performance data with all your clients and stakeholders. Check out the best of them below.
AgencyAnalytics is a pretty aptly named tool. It offers excellent SEO analytics and reports for agencies of all kinds. Suitable for freelancers, small marketing teams, and big agencies alike, it compounds crucial data from no less than 80 different tools and platforms, fully automating both your performance monitoring and client reporting.
You can use any of the countless available templates as well as AgencyAnalytics’ drag-and-drop builder to fully customize your reports and automate their generation. What’s especially useful are the tool’s AI insights that will create tailored, actionable reports for your clients in seconds.
It’s a powerful tool that can be useful for any agency, though its pricing does make it a bit out of reach for smaller teams on a budget that are already spending big bucks on other SEO tools.
If you’re looking for a more user-friendly solution with a barely noticeable learning curve, DashThis could be your answer. A powerful client reporting tool, it’s super beginner-friendly, so you and your entire team can easily get used to it and start relying on it completely from day one.
It’s a bit more lightweight than AgencyAnalytics and integrates with just about 30 platforms. Still, all the integrations it does have are highly popular solutions you’re most likely to use for your SEO anyway, so you shouldn’t encounter any issues there. Moreover, if you do have additional data that’s necessary for your reports, you can always upload custom CSV files.
It has useful preset templates, a dashboard from which you can oversee all of your unlimited clients, easy branding and report customization, and, perhaps most importantly, responsive support teams!
Few tools can present complex data in such an easy-to-understand manner as Reportz.io. Designed specifically for digital marketing teams, it can be used to share reports on your SEO strategy performance, PPC campaigns, rankings, or anything else you may need.
It has a clean, intuitive design with drag and drop functionality that lets you customize your dashboards however you see fit. Add distinct widgets, take advantage of premade templates, enrich reports with your branding, and make every minute piece of data truly your own.
Reportz.io integrates with about 20 platforms, with new ones being added constantly. It gives you access to real-time data—as soon as one of the platforms changes, you’ll be able to see it in your Reportz dashboard.
The tools I talked about above are all fine and dandy. There’s just one major issue they share: pricing. No matter how you go about it, it’s going to be a significant additional expense for your agency unless you go with a free tool like Looker Studio.
Formerly known as Google Data Studio, it’s completely free to use. You’ll only need to pay for it in labor. No, I don’t mean you need to become Google’s personal indentured servant; you’ll just have to do the majority of work on your reports manually. You’ll need to build your own charts, tables, maps, and the like.
However, you’ll still have access to custom dashboards, scheduled reports, and email updates. The best part is that you can integrate data from hundreds of different sources with the utmost ease.
While it has a bit of a learning curve, the fact that it’s free more than makes up for it.
Reliable technical SEO tools are critical for any growing agency since they’re the ones that’ll ensure that your strategies can even get noticed by users and search engines in the first place. The only issue is that many of the tools available for individuals tend to be on the slower side—after all, it takes a while to crawl through an entire website searching for potential issues.
Tools for agencies, however, are designed slightly differently. They help you perform SEO audits at scale and at a greater speed. Here are some of the top tools you should look into.
For someone running an SEO agency, Screaming Frog shouldn’t be all too overwhelming, but it still boasts a relatively steep learning curve that you and your team will need time to get used to. It has a crowded interface. Some features take a little bit of digging into. The countless data points available can seem too much to handle.
However, its capabilities easily make up for it all.
Screaming Frog simulates search engine behaviors and crawls through websites in pretty much the same manner. It looks for issues like broken links, duplicate content, and canonical tag issues and makes detailed reports on what it finds. It even checks page speed and core web vitals, ensuring any site you crawl is in good health.
If you need something easier to handle with a more intuitive, beginner-friendly interface, Sitebulb is the thing. Relatively affordable, it offers three distinct pricing plans for its downloadable solution and four plans for its cloud version, making it suitable for individuals, small teams, and enterprises.
Regardless of the plan you go for, you’ll have access to countless useful features. Sitebulb performs both technical and accessibility audits. It offers on-page and content analysis, crawls sites at scale, and delivers highly accurate results. It even lets you compare and contrast different audits to check your progress.
The only major red flag is occasional speed issues when crawling larger websites. Aside from this, it’s a pretty reliable tool.
Lumar, previously known as Deepcrawl, is a bit more heavy-duty. Though it does have customizable pricing plans that could technically suit teams of different sizes, it’s primarily made as a platform for larger agencies and enterprises.
It performs comprehensive site audits, examining technical performance, site speed, page accessibility, and other factors. This helps uncover potential errors harming the site’s rankings and even identify opportunities for better optimization.
It works excellently at scale, but its expensive plans and steeper than usual learning curve could put a damper on your experience with it.
I did talk about Ahrefs as an all-in-one tool, but it does have a dedicated SEO Site Audit you can use as a standalone solution. As part of its free Webmasters Tools, it lets you assess websites for over 170 potential issues that could affect SERP performance.
It investigates technical and on-page issues and offers insightful recommendations on how to fix them. As a bonus, all critical information is presented in an engaging chart that makes even complex data easier to digest.
The catch, of course, is that the free version only crawls up to 5,000 pages per month—not nearly enough for agencies with multiple clients. So, to get the most out of it, you’ll still have to subscribe to one of Ahrefs’ all-in-one plans.
Once you’ve developed and implemented SEO strategies for your clients, you’ll need ways to keep an eye on how they’re doing. You’ll need to check whether (and, more importantly, how) they’ve affected your clients’ rankings and overall performance.
One of the ways to do that is with the help of keyword and rank tracking tools. They’ll keep you updated on your clients’ SERP positions and changes in their rankings for selected search terms.
SE Ranking can make for a great keyword and rank tracking tool for small to medium-sized agencies. It’s a bit more expensive than what you might be hoping for, but it does come with a convenient set of features that let you easily monitor how your strategies are progressing.
You can track keyword performance on popular search engines like Google, Bing, and Yahoo, track rankings for mobile and desktop independently, or even assess local performance in any geographic region.
It’s clean and intuitive, easy to get accustomed to, and presents fairly accurate data without delays.
Unsurprisingly, AccuRanker is well known for its overall accuracy and high performance. It’s easily scalable (at a cost), allowing you to customize your plans according to the number of keywords you’d need to track monthly.
It stands out for its real-time rank tracking capabilities, which update your data daily and even allow for on-demand data refreshes. You can check global and local performance on all major search engines, get insightful SERP analytics (featured snippets, knowledge panels, etc.), and collect valuable competitor insights that can help shape your SEO approach.
As needed, you can create custom alerts and schedule automatic reports that you can easily share with clients.
If you can afford it, it’s a nice tool to have.
A solution that lets you easily track rankings both from the office and on the go through its mobile app, Pro Rank Tracker is a popular choice among agencies of all sizes. It’s reliable, accurate, and pretty easy to use, boasting just a tiny learning curve that should be easy enough to overcome.
You’ll get full SERP access with the ability to analyze up to 100 results for any keyword you might be interested in. Get additional keyword suggestions, assess global and local results, have a look at historical ranking charts, and generate white-label reports with just a few clicks.
It’s a comprehensive option with many useful features and relatively reasonable prices.
Although dedicated keyword and rank tracking tools do have their charms, it’s often much easier to just get a single tool that takes care of most of your SEO needs. It saves time, money, and effort, and still delivers exceptional results.
Rankioz lets you monitor your clients’ SERP performance. It helps you track all relevant search terms, assess their competitiveness, analyze the top search results, and monitor position changes in real time. With powerful features and affordable pricing, it’s the only tool you’ll need.
Link building is among the most critical aspects of off-page SEO, and it can have a serious impact on your client’s reputation, brand perception, and, ultimately, their SERP performance. So, you’ll want to make sure that you have the right tools at your disposal when developing back-linking strategies.
You’ll find some of the top link-building SEO tools for agencies right down below.
Creating some buzz in online communities should be no issue with BuzzStream. An all-around digital PR platform, it can assist with virtually every aspect of your client’s online image, helping you with SEO link building, content promotion, and even partner recruitment.
Through its Chrome extension, you can easily extract contact details and relevant site metrics for link outreach and assess domain authority. You can schedule personalized emails and automatic follow-ups, track acquired links, and get insightful performance reports that help you build better backlinking profiles.
It has a steeper-than-usual learning curve and somewhat expensive plans, but it could be just what you need for link building.
Hunter.io is one of the top platforms for uncovering and verifying emails for marketing, sales, and recruitment outreach. It lets you quickly and easily get contact information for any website from which you’d like to get backlinks.
Through its verification feature, it ensures the utmost accuracy and helps you contact precisely the person you need for your link-building efforts.
It’s perfectly easy to use, and its browser extension delivers exceptional convenience. However, for the price, it does have a relatively limited set of features.
Respona is a specifically designed link-building platform suitable for SEO just as much as for your digital PR campaigns and influencer marketing. Powered by AI, it helps you automate many of the tedious outreach processes and allows you to get in touch with as many relevant sources as quickly as possible.
With Repona, you can have clear insights into all your link-building opportunities and quickly uncover unlinked mentions, guest post pages, and even potential broken links.
Unfortunately, though, it’s a bit on the expensive side. Its cheapest plan is almost $200 a month! However, you do at least have access to a 14-day free trial, so you can test the platform out before reaching for your wallet.
Building backlinks should be no hassle with the help of Pitchbox. It’s a full-featured prospecting platform that’s user-friendly, intuitive, and highly convenient. As you’ve likely come to expect from similar tools, it’s a bit expensive, but still suitable for growing agencies and enterprises.
It offers AI-powered personalization, helping you craft outreach emails and responses with minimal effort. It’s designed to help you with any kind of outreach you need, be it blogger outreach, guest posting outreach, product reviews, or anything in between.
Most importantly, it integrates with common SEO tools to deliver a smoother, simpler experience.
Considering that it isn’t very likely that you’ll be able to cover absolutely every aspect of SEO with just one single tool, you’re gonna need to create some tool combos for the best effect. Different tool stacks will offer different benefits, so thinking carefully about how you combine them will be the key to your success.
As a general rule of thumb, the best stacks will depend on your agency’s size, so let’s see what combos you should look into:
Of course, these are just generalizations. You’ll need to carefully consider your needs and priorities, and, if possible, test a few different solutions out before making a (potentially expensive) commitment.
Making the right choice for your SEO tools can be pretty overwhelming. To make things easier on yourself, here are the key things you’ll need to consider:
The best advice I can give you is to test out as many different tools as possible to see what works for you. Have patience and don’t be afraid to switch things around if you find something’s not working for you.
However, if you don’t have time to go through the trial-and-error process, I’d suggest going with Rankioz, then adding on additional tools as needed. Rankioz has everything you need to make sure your agency succeeds without forcing you to break the bank. It integrates well with countless other options, so you’ll always be able to rely on it no matter how much your agency grows.
When it comes to SEO tools for agencies, there’s no one-size-fits-all. Different tools bring different strengths and weaknesses to the table, and it all depends on your needs and unique client base.
So, identify your priorities, assess your in-house skill levels, understand precisely what it is that your clients expect from you, and test out a couple of options to see what works.
To save both time and money, test out Rankioz and see just how well it can work for you. It gives you everything you need in one place—insightful competitor analytics, detailed keyword research, convenient link audits, and more! It’s an affordable all-in-one tool that will keep you and your clients covered on all fronts.
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