April 7, 2025
Artificial Intelligence has positioned itself as a jack of all trades, finding uses and applications in virtually all niches–but it’s search engine optimization where it truly shines. Around 86.7% of professionals use AI SEO tools in their online marketing strategies, and you’re missing out if you’re sticking to the old-school ways.
AI-powered solutions can automate, accelerate, and streamline countless SEO processes, from keyword research to content generation, competitor analysis, on-page optimization, and everything in between. They’re versatile, powerful, and convenient, but whether they’ll give you any measurable value depends entirely on your chosen tools.
So, let’s make your choice easier. Let’s see how AI can benefit your SEO efforts and dive deeper into some of the top tools that use this tech.
AI tools for SEO are precisely what they sound like–software solutions designed to automate some of your SEO processes with the help of artificial intelligence. They use advanced algorithms to go through vast amounts of data available on your and your competitors’ websites and then present you with relevant insights and recommendations.
Their exact capabilities will, of course, vary based on how they’re designed.
For instance, an AI keyword research tool will look into the most popular search terms for your niche and tell you which ones you’ll need to use to increase your visibility. An AI SEO content generator, on the other hand, will use the keywords you provide to create relevant content from scratch (or at least give you a full content outline that can help you answer the searchers’ queries).
In a nutshell, these tools do what you can do–research the competitors, analyze website traffic, dissect your pages, assess search queries, keep track of performance, and monitor brand mentions.
The difference is that they can do it faster and, in some instances, better. After all, they don’t get a headache after staring at the computer screen the whole day, leaving less room for error.
AI SEO software comes in all different shapes and sizes. You have dedicated tools, all-in-one software suites, free solutions, paid solutions, and everything in between. But what are the core features and capabilities you’ll need to climb up on the search engine results pages?
Even if you don’t want any other SEO tool, you’ll still need an AI keyword research solution. It’s the most basic and arguably the most convenient feature for increasing your visibility on SERPs.
Typically, AI tools will look into the most popular search terms in your industry, analyze your competitors’ pages (along with their performance), and tell you which keywords you need to have on your site to become more noticeable.
The best AI SEO software will also give you a list of LSI keywords–aka semantically related phrases–that could help you make your content more relevant. They’ll analyze your keyword gaps, give you the ideal keyword density parameters, and even tell you how difficult it is to rank on SERPs for the given keyword.
All in all, this is a must-have feature, as it will save you hours.
Currently, even the best SEO AI tool can’t completely replace human writers in content creation. While it can be factually correct and insightful, AI-written text tends to be dull, forgettable, and downright basic. Algebra textbooks can have more pizzazz and be more engaging.
So, if you’re trying to stand out with your insightful blog posts, detailed tutorials, or jaw-dropping video scripts, it’s best to stick to the old-school ways and get yourself a good writer.
That said, AI SEO tools can still be handy for short-form content like your FAQ pages or product descriptions, for example. Moreover, they can help you brainstorm content ideas, create detailed outlines, and optimize your content for select keywords.
So, most will consider content generation to be one of the key features of AI SEO tools.
Content optimization is an essential feature of AI-driven SEO tools. In a nutshell, it helps you improve your existing content to make it more user- and search-engine-crawler-friendly.
Depending on the tool in question, it could have various capabilities. You could get help with your keyword research and learn which phrases to add to your content to make it more visible to users. You could simplify your competitor research and get notified of any content gaps you might have.
Some tools will analyze your content and tell you its readability scores. Others will give you linking suggestions, while others still will give you insights into the best word count for your content and the number of images you should include in it.
Content optimization is an umbrella term that incorporates all these capabilities, and you should look for AI SEO tools with as many of them as possible.
SEO is a dynamic process that requires you to stay on your toes. Once you climb to the top of the SERPs, nothing guarantees you’ll stay there for long. Changes in your competitors’ strategies or even in search engine algorithms can affect your position, which is why rank tracking should always be on your to-do list.
AI-driven SEO tools with rank tracking included can make this a lot easier. They continually monitor your SERP position for select keywords and notify you whenever there’s a change in your ranking. In many instances, you’ll know in real time whenever you move up or down the SERPs.
You might even be able to track your ranking for specific SERP features, such as featured snippets, image and video packs, and local packs.
Depending on the tool, you’ll also get to monitor your competitors’ rankings and get personalized recommendations on how to improve your performance.
You could be doing everything right–identifying the right keywords, publishing relevant content, monitoring your competitors–and you could still have poor performance on SERPs. If this happens to you, your backlinks are the most likely culprit.
Backlinks are all the links on different websites and web pages that lead back to you, and they could either have a positive or a negative impact on your SEO. If you have highly reputable websites praising you and linking back to you, it’s a good thing for users and search engines alike.
If you have shady sites linking back to you and using improper anchor texts, it could be a problem and negatively affect your reputation.
AI tools can help you monitor your backlinks and keep an eye on your entire backlinking profile. They let you analyze your anchor texts, disavow backlinks, assess referrers’ trust flow, and monitor deleted links. These features are a must-have if you’re hoping to climb to the top of SERPs.
The final crucial feature you should look into is the on-page SEO analysis. This feature allows you to assess all the key aspects that are directly on your website and impact your ranking. That can include your URL structure, title tags, meta descriptions, headers, internal links, and page loading speed.
AI-driven on-page SEO tools can quickly do a complete page analysis, notifying you of any red flags they come across on your website and giving you recommendations on how you can improve the user experience.
They’ll give you data-driven insights and continually monitor the performance of your pages, helping you fix issues before they get out of hand and start affecting your ranking.
When you first start looking into AI tools for SEO, you’ll come across a lot of machine-learning this and natural-language-processing that. What does all that have to do with SEO and improving your position on SERPs?
Without machine learning (ML) and natural language processing (NLP), AI tools could do little else besides automating a few repetitive tasks.
ML gives AI tools the ability to learn and improve with use. It’s a unique aspect of AI that allows it to extract key information from data, make decisions, and draw conclusions without being explicitly told to do so.
In SEO, ML is great for predicting trends and offering personalized recommendations for improving SERP rankings.
NLP, on the other hand, is all about understanding language. Now, you should be aware that this is more than just giving AI tools a dictionary and teaching them vocabulary. NLP allows AI tools to understand the broader context of sentences.
For SEO, specifically, it’s what allows AI-powered tools to identify search intent when your users type in specific keywords in search engines. It’s also what allows them to perform sentiment analysis for your reviews, for instance, assess your content’s readability scores, offer semantically related keywords (LSI), and recommend content tone adjustments.
ML and NLP are key aspects of AI that can help you improve your content and optimize your website for search engines.
All this talk about AI, ML, NLP, and all that jazz, but we haven’t yet discussed if it’s even necessary for your SEO strategy. So, is it? Do you actually need to use SEO AI tools, or could you go without them?
If you enjoy wasting time, money, and energy on manual SEO with barely noticeable results on SERPs, then no, you don’t need to use them. If, however, you want to increase your efficiency and improve performance, these tools are a must.
Here’s a glimpse into just some of the benefits that the best AI SEO software comes with.
Virtually any task you perform manually leaves room for error.
When doing keyword research manually, it’s easy to overlook important search terms or forget to include an LSI keyword or two. When optimizing your content, it’s easy to forget some subheadings, make spelling mistakes, and miss out on an internal linking opportunity or two. Let’s not even get into how easy it is to make mistakes when you’re compiling performance reports.
AI minimizes the chance of error in all these processes. It doesn’t get tired or overwhelmed with data points, numbers, and long lists. It doesn’t overlook crucial elements.
Whether you’re doing keyword research, optimizing your content, or compiling reports, you can rest assured that AI tools will include all the relevant information that helps you climb up the SERPs.
As you’ve likely gathered so far, SEO isn’t just one specific task you’ll need to do. It involves everything from keyword research to on-page optimization and rank tracking. Each individual task can take hours of work. And once you complete it, you need to start all over again.
One of the greatest benefits that AI SEO tools bring in this regard is time efficiency.
AI tools can complete all those tedious, time-consuming, repetitive tasks of SEO within minutes. The best part? It won’t have to perform just one task at a time. If you need both content gap identification and broken link detection, for example, an all-in-one AI SEO tool will do them both simultaneously.
In the worst-case scenario, it might take an AI tool a few minutes longer to complete multiple different processes. You’ll still be operating on a net positive and save hours (if not days) of work.
It’s one thing to extract useful data for SEO purposes and quite another to put it to use. AI tools can be indispensable here.
They can provide you with a wealth of data-driven insights and actionable recommendations that make SEO a piece of cake.
Depending on the tool in question, it could assess user behavior on your website, analyze your competitors, or assess the quality of your content, then give you detailed information about what you’re doing right and what wrong.
Of course, you won’t just get a highlight of your mistakes or a thumbs up for a job well done. You’ll get tailored suggestions on what you can do with the information you have available. You’ll see precisely what you should do to optimize your content, make your pages more user-friendly, or simply improve your overall performance on SERPs.
AI SEO tools can improve your content quality in several different ways:
These are just some examples of how AI SEO tools can help to improve your content quality. Different tools will have differing capabilities, with some offering content personalization, multilingual translations, content generation–the list goes on.
Whatever the case is with the tool you choose, you should expect to see an improvement in your content quality and, as a result, an improvement in its performance on SERPs.
One of the essential benefits of AI-driven SEO tools is that they offer complete scalability. Regardless of the scope of your SEO projects, the number of landing pages you want to optimize, blog posts you want to publish, or the volume of backlinks you want to build, AI tools can easily handle it.
Considering that they can process vast amounts of data like it’s no big deal, these tools will have you covered on all fronts.
You need lots of new content? Use AI SEO tools to brainstorm content ideas or generate content from scratch (with some human intervention for best results). You need to boost your backlink profile? Have these tools identify dozens of high-quality linking opportunities.
Scale your projects up or down as you go, and have your SEO tool handle what needs to be handled.
If you’re to enjoy any of the benefits from above, you need the right tool. Have a look at some of the best-regarded SEO tools powered by AI and see which one suits your needs.
If you’re specifically interested in upping the ante on your website’s blog section, RightBlogger could be one of the most helpful AI-powered tools for you out there.
Now, from a blogger’s perspective, it has everything you need–AI article generation, keyword research, content gap analysis, the works. From an SEO expert’s perspective, it’s a bit lacking. It’s not a comprehensive, all-in-one SEO tool you might be imagining. There’s no rank tracking, for instance, no detailed competitor analysis or on-page SEO.
That said, it’s still a capable little tool for improving the quality of your content. It has a nice user-friendly interface and a long list of convenient features to help you climb the SERPs.
Its keyword research tool, for example, though basic, gives you all the essential details on your given keywords–their search volume, competitiveness, and cost-per-click (CPC). Its ideation tool works great for brainstorming, offering relevant lists of blog posts and YouTube video ideas you could start working on right away.
Its Smart Suggest tool stands out as one of its most valuable ones, analyzing your existing content and offering excellent suggestions on topics you could pursue next.
All in all, it’s a great tool to have in your arsenal if you want to focus on improving your content and optimizing it for search engines.
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Who It’s Best for:
Bloggers, Copywriters, SMBs, Marketers.
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If you want to get more technical with your content optimization, look no further than Surfer SEO. Another tool that focuses specifically on the quality of your content, it helps you improve your performance on SERPs by giving you all the key metrics you’ll need your articles to follow.
You can use it to perform a full content audit of your website and learn where you stand–you can identify content that’s already nicely optimized and performs well and that which needs additional work.
While content auditing certainly has its place, it’s Surfer SEO’s content editor that stands out. Analyzing your competitors’ content and factoring in dozens of ranking factors gives you all the information you need to start creating head-turning and SERP-climbing articles.
You’ll get a full content outline you can review and edit before getting started. It tells you the average word count that you should have, the keywords you should use (and their density), and the number of images you should include.
Use it to explore relevant topics, automatically add internal links, and get suggestions on rephrasing your content.
While it’s a well-rounded tool for content optimization, it’s a bit slow, which can be a massive annoyance for writers (especially those with fast fingers). As you’re writing in Surfer SEO, there’s an obvious lag between what you do on the keyboard and what appears on the screen. It’s not a deal-breaker, but it’s certainly something to keep in mind.
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Who It’s Best for:
Bloggers, Copywriters, Local SMBs, Freelancers.
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Frase is designed to help you through all stages of content creation, from research to optimization, and it does its job adequately well. It has a bit of a learning curve, but once you’ve overcome it, you’ll see just how valuable it can be.
It analyzes all the top search results for your chosen keywords and gives you an overview of their key metrics, including their domain rating, word count, and heading count.
You can use it to get detailed article briefs, thorough draft analysis, and actionable recommendations. You’ll get outline and keyword suggestions, and even competitor analysis that could help you make your content more valuable and informative for your website visitors.
As needed, it can generate specific fragments of your content, including your headings, intros and outros, as well as FAQ sections.
Overall, it’s highly helpful during your content research and optimization phases, but you shouldn’t rely on it too much for content generation as its writing isn’t all that impressive. Moreover, you should give yourself enough time to get familiar with it, as it does have some great capabilities that take a bit to uncover and understand.
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Who It’s Best for:
Content marketers, Writers, Agencies.
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If you have writer’s block and need to create uniform, optimized marketing content for your website, social media, and paid ads, Jasper AI could be the tool to use. It’s a comprehensive generative AI platform designed to improve your SEO and build up your online authority.
It works similarly to solutions like ChatGPT, wherein you have to provide it with a detailed text-based prompt for it to generate suitable content for you. The better your prompt, the better the generated outcome. It sticks to your brand’s overall tone and style, which you can easily fine-tune in-app, and it can provide translations (or brand-new content) in about 30 different languages.
Moreover, it has some convenient templates that can help with your content creation.
The quality of the writing and the translations is fine, though it does require some serious human oversight. It can analyze your content for rankability with the help of add-ons like Surfer SEO. Its schema markups are great, and it can generate some high-quality FAQ pages, product descriptions, and emails.
Now, it’s a decent tool for SEO and improving your content, but it doesn’t really deliver any outstanding features that would make it worth the price tag. Free options, like ChatGPT, can do much of the same work without costing you an arm and a leg.
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Who It’s Best for:
Marketers, Enterprises.
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MarketMuse is one of the top tools that will analyze vast datasets for you, giving you insights into precisely what you need to do to optimize your content and improve your performance on SERPs. It starts by doing a deep dive into your site’s authority and then gives you all the information you need to start churning out better content.
You’ll get AI-driven recommendations on which keywords you should include (that fit your current content), which content gaps you’ll want to fill to outperform competitors, and how you can add to your existing content clusters.
It will identify your highest-value topics and help you expand on them, assess how difficult it will be for you to rank for specific topics, and give you a personalized roadmap showing you which types of content you should update and which ones you should rewrite altogether.
While certainly not the most advanced option, it’s a well-rounded tool that can be efficient and convenient. Remember, though, that you’ll definitely want to pay a bit extra for the MarketMuse Academy if you don’t have much experience with this or similar tools.
It’s a detailed course that will guide you through all of MarketMuse’s capabilities and help you overcome its pretty steep learning curve.
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Who It’s Best for:
Small teams, SMBs, Marketers, Agencies.
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Clearscope is simultaneously a powerful and pretty basic tool to use for content optimization. It doesn’t have a long list of features with all the fancy bells and whistles you might’ve come to expect from SEO tools, but it does have all the essentials you need to improve your performance on SERPs.
It comes with an excellent content optimizer that will grade your existing work based on how relevant and cohesive it is. NLP provides you with a list of LSI keywords you should use to increase content relevance and also offers recommendations on how to better structure your content and what headers to include.
Perhaps its biggest selling point is its detailed SERP analysis, letting you dive deeper into user intent, popular search queries, competitor strategies, and best current SEO tactics.
Though it’s an invaluable tool for content optimization, there’s something that could impact your experience. Its keyword research is very basic. You’ll only see the bare minimum metrics like the number of monthly searches and the average CPC. If you want more thorough results, you’re out of luck.
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Who It’s Best for:
Medium-sized Businesses, Large Businesses, Content Creators.
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Standing out as one of the most popular all-in-one SEO tools, SEMrush has plenty to offer. It uses powerful AI to deliver detailed insights that can help you better assess your performance and position on SERPs, as well as gain a deeper understanding of your competitors.
It can help you with virtually any aspect of SEO, from on-page optimization to keyword research, link building, and local SEO. It’s designed to fully streamline your overall strategy and help you increase your visibility for both users and search engines alike.
Its Keyword Magic Tool leverages AI to give you detailed keyword and LSI keyword suggestions. Its Content Analyzer thoroughly assesses the quality of your content and gives you actionable insights into how to improve it to get better rankings.
With a long list of tools and features, SEMrush is a great tool to use. Its only major drawback is the price, which can make it largely inaccessible to small businesses or independent creators on a budget.
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Who It’s Best for:
SEO Professionals, Content Creators, SMBs, Agencies.
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Similarly to its main competitor, SEMrush, Ahrefs delivers advanced AI capabilities and a full suite of SEO tools. With it, you can easily keep an eye on your rankings, perform full site audits, and get all the insights you need into your content.
Its Keyword Explorer is a powerful research tool that’ll present you with hundreds of relevant search terms you should disperse throughout your content if you want better rankings. Each keyword comes with detailed metrics showing you how difficult it is to rank for it, its overall search volume on desktop and mobile, its traffic potential, parent topic, etc.
If you can afford it, it’s a good tool to have.
The Keyword Explorer is part of a broader Ahrefs SEO toolset, so it can help you perfect your entire online marketing strategy.
If you’re interested in trying it, remember that its most affordable subscription plan can be highly limiting. It works on a credit basis, and it’s surprisingly easy to run out of credits if you’re not careful. So, use a higher-tier plan–otherwise, it won’t be worth it.
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Who It’s Best for:
SEO Professionals, Content Creators, SMBs, Agencies.
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Alli AI could be a nice tool to check out if you want to improve your technical SEO. It’s pretty easy to use and crawls your entire website, looking for any on-page and technical SEO issues that could affect your rankings. Then, it offers recommendations on how to fix them.
Depending on the specific issue in question, it might offer suggestions and best practices on how to fix it, or it could take care of it for you.
You can use it to make code changes to your website (even if you have no idea how to code), deploy instantaneous content changes, and monitor your performance.
On the one hand, it’s a handy tool that dives deep into your page performance. On the other hand, it’s a bit overwhelming, considering that you’ll get hundreds of daily recommendations on what you should optimize–most of them somewhat irrelevant. Truth be told, I’m a bit on the fence about this one. You might want to give it a shot with the free trial and then see how you like it.
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Who It’s Best for:
SMBs, Large Businesses, Agencies.
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Aptly named as it is designed to help you outrank the competitors, Outranking is a popular AI-driven SEO tool for perfecting your content. It has convenient features that, when used right, can help you build up topic authority, deliver value to your visitors, and impress search engine crawlers.
It has extensive keyword research capabilities, allowing you to analyze vast keyword databases, group related keywords into clusters, and identify search queries that are easy to rank for. It also has convenient generative capabilities, helping you create SEO titles based on your focus keywords, detailed content briefs, and landing pages.
It takes some getting used to, but once you familiarize yourself with all its capabilities, you’ll find it highly helpful. However, it can get pretty expensive if you have a lot of content to work with, so keep that in mind.
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Who It’s Best for:
Content Creators, Startups, SMBs.
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SE Ranking is a comprehensive SEO suite with an impressive AI toolset suitable for businesses, agencies, and SEO professionals. Among its best AI capabilities is its AI Writer, which can help you brainstorm content ideas, optimize your writing, and boost your rankings.
You can also use it to generate content from scratch, but you’ll need to go through it and edit it before you go live with it. With the AI Writer, you can adjust your tone, make the text as “creative” as you’d like, add talking points, etc. You’ll get a decent output but could encounter issues with inaccuracy and overall engagement of the finished work.
That said, it could still help you streamline your content creation if you use SE Ranking for creating your first drafts.
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Who It’s Best for:
Businesses, Agencies.
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BrightEdge is another full-fledged toolset with features and capabilities aimed at helping you improve all the essential aspects of your SEO. You’ll get help with your keyword research, content optimization, local SEO, competitive analysis, and rank tracking, among other things.
Its Copilot for Content Advisor is one of its best AI-powered features. It gives you access to generative AI tech that can help you overcome your writer’s block, better structure your content, refine your work, and ultimately allow you to create compelling and engaging articles for your audience.
For the price, however, it’s not all that impressive. BrightEdge has customizable subscription tiers, so there are no predefined pricing plans. On average, you’d have to pay upwards of $100.00 per month just for its basic capabilities.
So, it’s a convenient tool, but there are better options out there.
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Who It’s Best for:
Large Businesses, Enterprises, Marketers.
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If you’re looking for a budget-friendly option, Diib AI can look like a godsend. With the Pro version setting you back just under $15 a month, it gives you all the SEO tools you need: keyword research, rank tracking, backlink analytics, competitor insights, and weekly snapshots.
It offers AI-driven site audits that tell you all about your current performance and where you can improve.
On paper, it seems like the perfect tool, and for some users, it is. For others, not so much.
Unfortunately, while it can be good for identifying problem areas on your pages and helping you brainstorm content ideas, it can be misleading. It has issues with outdated or simply inaccurate data and even leaves much to be desired with its backlink analytics.
Overall, it can be a fun tool to try when you’re just getting started with SEO, but you’ll want to move on to better options sooner rather than later.
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Who It’s Best for:
Independent Creators, SEO Beginners, SMBs.
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Another (arguably better) budget-friendly option is Rytr. Unlike Diib, it’s not trying to be an all-in-one SEO tool. It focuses on content optimization, and it does it fairly well!
It’s an AI text generator most commonly used for creating website copy, blog posts, ads, marketing materials, and emails. It can create optimized titles, meta descriptions, and short- and long-form content of any type.
As with most AI content generators, you don’t want to rely on it for your finished content. Rytr is better than most at creating more engaging content, but it still generates very obviously AI-written work, which could raise red flags for both search engine crawlers and your website visitors.
Using it to brainstorm ideas and optimize your content is much better than letting it do all the work for you.
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Who It’s Best for:
Content Creators, SMBs.
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An AI-driven writing assistant, ContentBot can create high-quality text-based content in almost any form. Whether you need eye-catching social media posts, well-thought-out ad copy, or insightful and SEO-optimized blog posts, this tool can help you get started.
It’s not designed to fully replace your human writers. Instead, it’s most commonly used for brainstorming content ideas, finding ways to better incorporate essential keywords, and identifying the best internal and external linking opportunities.
Though it’s technically a multilingual tool, it performs the best in English. You’ll need to closely monitor its accuracy and overall quality in other languages.
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Who It’s Best for:
Bloggers, Copywriters, SMBs.
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An all-in-one platform for content creation and SEO optimization, Scalenut gives you access to a wide variety of AI-powered features. It’s best suited for SEO professionals, larger businesses, and marketers, as it performs insightful keyword research, helps you plan SEO content and assess the competitors, optimizes your existing work, and tracks your performance.
Its AI content generator can prove to be highly helpful. You can automatically generate segments of your content, including title tags and meta descriptions, blog intros and outros, or simply overall content outlines.
However, you’ll want to be careful with it. Its generated content tends to be repetitive with over-the-top keyword usage. You’ll always want to thoroughly edit your texts before publishing them if you’re using this tool.
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Who It’s Best for:
Medium to Large Businesses, Agencies, and SEO Professionals.
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Page Optimizer Pro (POP, for short) is an all-around SEO platform specializing in on-page SEO, as the name suggests. It’s got a long list of features that have the potential to help you climb through the SERPs–keyword insights, on-page SEO checker, content recommendations, and AI bulk optimization, among other things.
A feature that stands out, however, is the content editor. With it, you’ll get a full list of all the things you’ll need to optimize if you’re to improve your performance. Get tailored recommendations, implement changes, and download the optimized code. It’s a handy feature that can significantly impact the user experience.
Its biggest drawback is that it can be excruciatingly slow at times. You’ll need to arm yourself with a lot of patience when using this tool.
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Who It’s Best for:
SEO Professionals, SMBs, Agencies.
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If you’re tired of wasting money on recurring fees and monthly subscriptions for your SEO efforts, might I suggest checking out WriterZen? It’s one of the few AI-powered solutions that does away with monthly payments and presents you with a full-blown SEO platform that has a one-time fee.
While this might seem highly appealing at first glance, there’s a catch. Important features such as keyword research work on a credit system, and the number of credits you get with your “one-time payment plan” is limited. Of course, you can buy extra credits as needed.
Regardless of the technicalities of its payment plans, WriterZen can be a great tool to use for your SEO. It has a nice content creator with an AI assistant, offers insightful keyword research, and has a convenient topic discovery tool to help you eliminate content gaps. All in all, it’s not bad at all.
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Who It’s Best for:
Bloggers, SMBs.
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If you’ve worked with solutions like Surfer or Frase, the interface of NeuralText will seem somewhat familiar. You’ll get your overall content score, keyword recommendations, keyword density metrics, and the average word count you should go for–the works.
It has essential features for the four main stages of SEO: planning your strategy, researching the SERPs, writing your content, and analyzing your performance.
Its AI writing assistant is pretty effective, offering excellent recommendations on improving your content, whether by paraphrasing certain paragraphs or offering autocomplete suggestions.
While not the most ground-breaking tool out there, it does its job well and you could use it for content marketers and bloggers.
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Who It’s Best for:
Bloggers, Content Creators, SMBs, Marketers.
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With pretty affordable subscriptions, INK offers pretty impressive results. It’s an SEO optimizer that can help you create relevant, highly optimized content with relative ease. It has a convenient writer (that works better as a content editor than a generator) and an AI assistant that can help you improve your performance on SERPs.
What’s especially convenient about it is that it comes with a reliable AI content shield that helps you detect and edit AI-written work to avoid Google penalties and lower rankings.
It has a bit of a learning curve, but the good news is that it has a highly active community and plenty of resources to help you during your onboarding stage. What’s more, if needed, you can sign up for INK’s bootcamp to learn more about how to use it and get certified.
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Who It’s Best for:
Content Marketers, Agencies, and SEO Professionals.
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If you need something a bit different and a bit more advanced, MarketBrew might just be what you’re looking for. It’s an AI-powered platform designed to mimic search engines and assess how well-optimized your website is.
In a nutshell, it audits your website like a search engine would when ranking you for a given keyword. It looks into your keyword usage, on-page SEO metrics, and backlinks and then gives you insightful data on your performance.
It helps you uncover all on-page and off-page factors that could ultimately impact your position on SERPs.
It’s a bit bulky and confusing for newcomers, but it has some useful insights that could benefit large businesses and agencies.
Key Features:
Who It’s Best for:
Large Businesses, Enterprises, SEO Professionals
Plans and Pricing:
Pros:
Cons:
SEO.ai is primarily a content generator, letting you create any type of content from scratch with minimal input. On paper, it’s suitable for all content purposes, from social media posts to long-form blogs. In practice, it’s best to leave it at short-form content.
Unfortunately, the quality of its AI writing can be lacking, with frequent repetitions and highly generic sentences. So, it’s in your best interest to reserve it for things like your basic FAQ pages and product descriptions.
Although its AI content generator is unimpressive, it has other features that can make it worth the money. Its drafts are seemingly well-researched, its templates are excellent for optimization, and its content analysis can be very insightful. So, it could be a good idea to give it a try.
Key Features:
Who It’s Best for:
Content Creators, Marketers, Agencies.
Plans and Pricing:
Pros:
Cons:
GrowthBar is a nice entry-level tool that can help get you started with using AI to increase your rankings on SERPs. Powered by ChatGPT-4, it can deliver fast content generation and help you quickly boost your overall SEO.
It comes with a basic on-page SEO auditing tool that analyzes your content and offers valuable suggestions for improving your readability and comprehensiveness. It has keyword research and competitor analysis, a content writer, a topic generator, and a keyword ranker.
All things considered, it covers its bases when it comes to AI SEO, but that’s about all it does. There are no particularly advanced features nor some impressive capabilities. As I said, it’s a decent entry-level tool you’ll likely quickly evolve from.
Key Features:
Who It’s Best for:
Bloggers, SMBs.
Plans and Pricing:
Pros:
Cons:
Unlike many AI SEO tools, Dashword isn’t trying to be a replacement for your human writers–it’s trying to be their assistant. It helps you research your chosen topics in detail and assess what kind of content your competitors have written for your chosen keywords. Moreover, it gives you clear insights into what you should do to optimize content before publishing.
Perhaps its best feature is content monitoring. It will keep an eye on your content’s performance, helping you identify the pages that need extra work and allowing you to track your rankings with ease.
While a simple tool, it’s helpful for smaller websites that want to focus on their content quality and relevance.
Key Features:
Who It’s Best for:
Content Creators, Bloggers, SMBs.
Plans and Pricing:
Pros:
Cons:
If it’s market research you want to simplify with AI SEO tools, CrawlQ.ai could be the tool for you. It’s a bit different than other tools mentioned so far, as it primarily focuses on helping you better understand your audience and overall market segment, allowing you to create more insightful SEO content based on the information you collect.
It performs a deep dive into your target audience, helping you better understand their needs and general search intent, which, in turn, lets you create content that resonates with them.
What’s especially interesting about it is that it uses AI agents to help with different parts of your SEO journey–you’ll have a customer segmentation agent, an SEO blog writer, a success navigator, a product-market fit expert, etc.
It’s a relatively unique approach that can help automate crucial SEO processes and allow you to better connect with your audience.
CrawlQ.ai is a bit confusing and a bit overwhelming, but it has the potential to be a reliable AI SEO tool for businesses across niches.
Key Features:
Who It’s Best for:
SMBs, Agencies.
Plans and Pricing:
Pros:
Cons:
If SEO isn’t your forte and you just want to optimize your website and start attracting visitors without much fuss, there’s RankIQ. It’s perhaps one of the easiest SEO AI tools you’ll come across. It has a nice, user-friendly interface, simple features, and a convenient content optimizer–what more could you ask for?
It comes with a brief content creator that will analyze the top-performing pages relevant to your niche and then give you a detailed outline to start writing your copy. If you get stuck and aren’t sure how to move on with your content, you can rely on its AI writing assistant to guide you in the right direction.
It’s a bit of a generic tool with a limited feature set, but it can deliver value to bloggers and SMBs.
Key Features:
Who It’s Best for:
Bloggers, SMBs.
Plans and Pricing:
Pros:
Cons:
RankSense is your AI SEO solution if you want to improve your optimization on a massive scale. It’s a comprehensive AI-powered software that can make easy work of thousands of pages daily. If you have more modest needs, it’s best to look away–it’s a bit too OP and a bit too expensive for smaller players.
It automatically monitors your website and notifies you of any pages that need urgent attention. It offers insightful AI-driven suggestions, looks for potential SERP issues, optimizes metadata, and improves search snippets.
At times, it can be slow and it tends to be overwhelming for newcomers. However, if you’re an experienced SEO expert, you could find use for it.
Key Features:
Who It’s Best for:
Enterprises, Agencies.
Plans and Pricing:
Pros:
Cons:
CognitiveSEO aims to help you with all the key aspects of SEO. It performs full site audits, offers backlink analytics, tracks your rankings, offers penalty recovery toolsets, gives you marketing reports, and helps you optimize your content.
Combining AI with NLP, it helps you conduct thorough keyword research, gives you insights into the top-performing pages, and offers recommendations on the necessary content improvements you need to make.
For every page of your website, you’ll get a dedicated content performance score and the best tips on how you can improve it.
It’s a valuable tool with great potential, especially for independent content creators and SMBs. Unfortunately, its steep learning curve and high prices can often prevent these target groups from using it.
Key Features:
Who It’s Best for:
SEO Professionals, Content Creators, SMBs.
Plans and Pricing:
Pros:
Cons:
As a popular and arguably affordable AI-driven SEO tool, Serpstat is often the go-to choice for independent content creators and SMBs. It’s relatively easy to use and boasts a clean interface that makes it suitable even for newcomers to the world of SEO.
While not the most feature-packed option, it has all the essentials to get you started with improving your performance on SERPs. Conduct thorough keyword research, track your rankings, and analyze your competition.
One of its stand-out features is AI content generation, which produces adequate results. While generating long-form content leaves a bit to be desired, it’s perfectly suitable for automatically creating title tags and meta descriptions, quick social media posts, or short FAQ pages and product descriptions.
It’s prone to occasional lags and glitches, but overall performs well enough to warrant its place on this list.
Key Features:
Who It’s Best for:
Content Creators, SMBs, Agencies.
Plans and Pricing:
Pros:
Cons:
Automizy is primarily an email marketing automation platform, but it has some excellent features that make it suitable for improving your SEO efforts. It has a content generator that can help you create text-based content better suited for your target audience.
Its SEO writer can help you improve readability and keep your texts more engaging and relevant. It can help you design more responsive landing pages and signup forms and keep things more user-friendly.
While it’s not entirely an SEO-focused tool, it can work in a pinch if you’re on a budget and need help with email marketing and page optimization.
Key Features:
Who It’s Best for:
Bloggers, Startups, SMBs.
Plans and Pricing:
Pros:
Cons:
The Top 30 list above contains just a fraction of all the AI SEO tools available. And as you’ve probably noticed, many of the tools are similar. Sure, some have more features, some fewer. Some are more comprehensive, others less so. The gist of them all is still somewhere on the same level.
So, how do you choose the best AI SEO software for you and your company? The ultimate decision is up to you, but here are some key considerations to keep in mind.
Just because a tool is expensive doesn’t mean it’s high-quality, and just because it’s cheap doesn’t mean you should avoid it–they all have different shades of gray.
Still, there’s usually a difference between free and paid tools. Paid solutions tend to be more feature-packed and offer insightful SEO data. Free ones tend to have limitations that make them less useful.
So, try to set a reasonable budget where you’ll get a functional tool, but one that won’t set you back more than you can afford.
After setting your budget, it’s time to consider the features you’ll want to prioritize. Are you more interested in automating your content generation and having a reliable AI content creator? Is competitor research and analysis your current priority?
While many of the best SEO AI tools can be somewhat similar, they all usually have a specific capability that they focus on. Therefore, based on your unique needs and preferences, you should look for tools that focus on the features that are your number one priority.
Even if you’re a seasoned SEO expert who’s invested years into perfecting your craft, you don’t want to have to overcome a steep learning curve every time you start using a new SEO tool. It’s a waste of time and effort.
It will always be in your best interest to go after tools known for being easy to use and having a clean, user-friendly interface.
In all likelihood, you won’t be using just a single SEO tool. You’ll need a content management system (CMS), analytics tools, customer relationship management tools, the list goes on and on.
Having all these versatile tools in their own bubbles will only lead to unnecessary bottlenecks and complications.
To make things easier for you and everyone on your team, you’ll want to look for SEO tools with valuable integrations with the software you already use. That way, you’ll get the most out of each integrated tool and gain access to more valuable data.
Finally, you’ll want to look into the use case for the tool you’re going for. Some solutions are designed for small, independent bloggers. Others for large enterprises and agencies.
As a small blogger, you could be needlessly overwhelmed with enterprise-level tools. You’ll have to pay for features you never use and be bombarded with data you’ll never need.
As an agency, simpler tools designed for content creators will be highly limiting. You won’t get nearly enough out of them for them to make any kind of a significant impact on your SEO and SERP rankings.
So, choose your tool accordingly.
Of all the available SEO tools, SEO AI generator solutions are currently in the highest demand, and for a good reason. These tools, at least the best of them, offer a wide variety of benefits.
They can help you during your content research phase, uncovering potential content gaps, extracting information from competitors’ pages, and shedding light on the best keywords to use.
They can help you brainstorm topic ideas, create detailed content outlines, and even pretty decent articles from scratch (though you’ll always need to manually refine any AI-written content for the best results).
They can save you time and money, but the key is finding the best tool to use.
Some of the standout AI SEO content generators include:
All of them have highly reliable AI, they’re suitable for various uses and can be as helpful to bloggers as they are to enterprises. Though each comes with its own pros and cons, you won’t go wrong with any of them.
The website BestPlaces, for instance, used Jasper AI to get an 800% increase in website traffic. Akbank saw a 40% reduction in the time spent creating content.
All things considered, these tools could be well worth your time and money.
After content generation, most users want to use SEO AI tools for thorough keyword research and analysis. Now, AI keyword research tools don’t just give you a list of search terms to use. They help you explore all the relevant keywords and LSI keywords. They uncover your content gaps, analyze search intent, and even help predict trends.
Some of the top tools for this kind of work include:
They all conduct detailed research and present you with insightful keyword data, going into the ranking difficulty, average search volumes, and CPC metrics, among other things. They’re data-driven and highly insightful.
For example, a small bakery, Pastreez from California, used SEMrush to earn the number 1 spot on Google for the search term “macarons near me” and get a 55% increase in non-brand organic traffic. That shows just how useful AI-driven keyword research tools can be.
On-page SEO can be tedious, so more and more website owners and businesses are using SEO AI tools to handle it.
A reliable AI SEO analyzer can handle many of the tasks associated with technical SEO. They can optimize your metadata, offer real-time recommendations, and perform a deep dive into your pages, uncovering all the issues preventing you from ranking higher.
If you’re interested in on-page SEO and analysis, some of the top AI tools to use include:
They offer excellent insights into your performance and give you actionable recommendations on how you can improve.
With the help of Screaming Frog, for instance, a small brand, Startle managed to raise brand awareness and up the ante on their organic marketing. Improving their B2B and B2C approaches, this tool helped improve their on-page SEO, building up their backlinking profile and refining the website itself.
On paper, AI SEO software seems highly helpful and convenient. There are a lot of “success stories” out there, but are all of them 100% genuine?
Well, it’s one thing to read about others’ successes and quite another to experience it all firsthand. So, I’ve conducted my own little study.
I’ve prepared a few content briefs using RightBlogger for one of my clients.
At the moment, these pages generate over 44,000 monthly organic visits! Nice, isn’t it?
So, how did I achieve this? It’s all rather simple.
All I did was go to RightBlogger, select their Post Outline tool, and simply type in “port 53” in the “Topic” field. Finally, I hit “Generate”.
Within seconds, I had the complete outline in my virtual hands. I sent that over to my writer, who followed the outline to a T, and voila, I got my completed content combined with the power of humans and AI.
The pages started generating over 10k in monthly organic traffic just a few months after publishing. Pretty amazing. I didn’t even bother checking for secondary keywords or anything–RightBlogger suggested everything. So, all in all, I’m pretty impressed.
Whether you like it or not, AI tools are the future, at least in the world of SEO. If you’re still doing things the old-fashioned way in 2025, you’ll be in for a rude awakening. It will take you longer to complete all the necessary SEO tasks that can help you climb higher. It will cost you more and ultimately deliver subpar results.
Investing in reliable AI SEO tools is essential if you want to stay in the race with your competitors.
Now, the best SEO AI solution for you will depend entirely on your unique needs and preferences. As a small-time blogger, an affordable solution like RightBlogger could work just fine for content creation.
If you’re running an SMB and want to conduct thorough content auditing, MarketMuse could suit you fine. If you have an enterprise that needs to focus on detailed keyword insights, BrightEdge could be the way to go.
However, if you’re tired of comparing and contrasting solutions and checking out which tool suits which use cases and scenarios, there’s a much better option–Rankioz.
An affordable, reliable, powerful AI-driven SEO tool, Rankioz is designed to help you climb up the SERPs like you were born to do it. Regardless of your niche, the size of your business, or the particular aspect of SEO you want to prioritize, this tool will keep your site optimized without a fuss.
Give Rankioz a try, and stop reading about others’ success stories–create your own.
AI SEO tools are software solutions that use a combination of AI, ML, and NLP to help optimize your website and increase your chances of ranking higher on SERPs. Depending on the tool, AI can help you analyze your web content, assess your technical and on-page SEO, conduct keyword research, predict trends, and generate content with minimal human input.
They improve performance by automatic tasks such as keyword research, content editing, and content brief creation. They help you continually monitor your performance and notify you of any issues preventing you from ranking higher.
Among the top tools for AI SEO content generation are Jasper AI, Rytr, ContentBot, and Frase. However, although they deliver decent content quality, you’ll need to remember that some human oversight will always be necessary. You’ll always need to humanize the content to make it more engaging and relevant for your audience.
As a general rule of thumb, they are. They save you time and effort and offer exceptional accuracy. They’re easily scalable and deliver valuable data-driven insights. Of course, the key is choosing the right tool for your needs.
In short, no, they can’t. AI tools are there to simplify processes, accelerate research, and give you relevant data. However, they can be pretty generic, even with their insightful recommendations and personalized suggestions. Some human oversight will always be needed to add more creativity and expertise to AI SEO tools.
Small businesses have access to a wide variety of AI-driven SEO tools. The best ones include Rankioz, Surfer SEO, and Ahrefs.
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