Blog / SEO Tools

Wix SEO Toolbox: 10 Best Tools to Rank Higher in Search

Marko Tanaskovic
Marko Tanaskovic
August 4, 2025
22 min read
Wix SEO Toolbox_10 Best Tools to Rank Higher in Search

Table of Contents

Share this article

If you want your website to look professional with minimal effort, a platform like Wix is right up your alley. It’s intuitive, fairly simple to use, and has tons of great templates you can use for just about anything. That’s why it powers millions of websites from various industries and niches. 

However, most people will agree that it’s somewhat lacking in the SEO department, which is a shame. 

After all, what’s the point of having a shiny new website that looks the part if you can’t optimize it to allow more people to find your brand and actually engage with it or buy something? 

Luckily, with the right tools by your side and a well-thought-out strategy, you can get the most out of this beginner-friendly website builder. I will give you all the basics of what SEO tricks you need to focus on in 2025 and go over some of Wix’s built-in features and how to use them. 

Finally, I’ll list 10 great Wix SEO tools, i.e., things you can add to your arsenal to get your website to the next level, and provide some practical use cases.      

Is Wix Good for SEO in 2025?

Looking at the changes made within the past few years, I can safely say that Wix has improved its general SEO capabilities. However, there are still some concerns that you’ll have to address if you want to get the most out of your website. 

The Bad

For one, Wix doesn’t let you fine-tune the HTML code as much as some other site builders do, WordPress, for example, and there is some inherent code bloat that you won’t be able to do anything about. This can make your site slower compared to those created using other platforms, and you will need to optimize your images to avoid slowing things down any further. 

Wix also uses dynamic URLs, which hold your site’s SEO back a bit compared to static URLs, and the automatically generated sitemap is a hassle to customize later, when you make further changes to your site. 

The Good

All that being said, it has a decent enough SEO Checklist, and some basic tools that are all quite intuitive and can help beginners tighten everything up, so to speak. There is also Lazy Loading, where the media on the page that isn’t in the visitor’s immediate view is not loaded until they scroll down, which helps with the page loading speed.  

All in all, the platform is in a much better position in terms of load speeds and general SEO for a Wix website than it was a few years back, and has plenty of integrations that can help you kick things up another notch, so you don’t have to worry.   

Built-In Wix SEO Features

Starting with the fact that all Wix templates are mobile-friendly, which is a big ranking factor, and that it can automatically generate XML Sitemaps, it really does offer some value right off the bat. The fact that it uses a CDN and automatic caching to help improve load speed, as well as Lazy Loading, also helps a lot.

Apart from these general benefits, there are also some useful features that you can play around with to improve your SEO.    

Wix SEO Wiz

A good overall tool for beginners who need a simple way to get started with Wix website SEO. It outlines some basic boxes you need to tick based on your goals and focus keywords. The main area where it helps is with meta title and description editing, and adding keywords to your content. 

Another useful feature is the AI Meta Tag Creator, which can automatically create all the meta details you need, but it still pays to be careful and go over them yourself to see if they need polishing. 

While you can access additional AI-suggested Wix SEO keywords based on those you input, they don’t come with any real data on search volume and difficulty, so they are of limited use. The platform also automatically adds structured data for blog posts, various products, etc., and lets you add your own alt text for images. 

The main issue with these native tools is that they have some big limitations, as they only offer rudimentary keyword research and technical SEO customization, and lack any backlink tracking. That’s why it’s important to get the right tools to address these lacking areas.    

Pair Wix’s built-in features with Rankioz to uncover better keyword and competitor data.

Top 10 Wix SEO Tools

You will need some extra help to get your Wix site where it needs to be in terms of optimization to rank higher, but where do you start? Here is a list of the best tools that you can use on your Wix site to fine-tune its SEO and take it to the next level.

1. Rankioz

Best Wix SEO Tools - Rankioz

Built from the ground up to feature the most accurate keyword and backlink data, insightful website analytics, and a handy optimization checklist, all at a reasonable price, this tool brings full-stack SEO functionality within reach of small businesses on a budget.    

Rankioz helps Wix users discover untapped keyword ideas, analyze their competitors, and get page-level SEO suggestions. Start your free trial

Best features: Website analytics, keyword research, link audit.  

Pricing: Full Access at $30/month

Pros:

  • Very affordable unlimited access.
  • Great competitor analysis.
  • Accurate keyword research. 

Cons:

  • Fairly new tool

Ideal for: Small local businesses and beginners.   

2. Wix SEO Wiz (native)

Best Wix SEO Tools - Wix Naive

As a generic built-in tool, SEO Wiz does a good job of covering your basic content optimization needs, and it’s quite intuitive. Even the most inexperienced beginners won’t have any trouble getting the hang of it, and although it lacks most of the advanced features you’d expect from a more specialized option, the checklist it provides is a decent start.  

Best features: Guided setup with custom SEO plan, sitemap generation, mobile optimization.  

Pricing: Comes with one of the Wix plans, Lite at $17/month, Core at $29/month, Business at $39/month, Business Elite at 159/month. 

Pros: 

  • Beginner-friendly
  • No additional setup required
  • GSC integration

Cons: 

  • Lacks advanced features
  • Improved marketing suite only available at the higher tiers.

Ideal for: Small local businesses and solopreneurs who need simple, built-in SEO tools.

3. Ahrefs

Best Wix SEO Tools - Ahrefs

Favored by SEO professionals around the world, and especially useful for agencies, this full-stack tool has all the bells and whistles you can imagine. It offers great keyword research and an immense index of backlinks, as well as helping identify new linking opportunities and gaps in your content. You also get plenty of insights into your site’s organic traffic, but this all comes at a steep price.    

Best features: Content gap analysis, large backlink index, site audit.

Pricing: Lite at $129/month, Standard at $249/month, Advanced at $449/month, Enterprise at $1,499/month.

Pros: 

  • Excellent backlink data
  • Expired domain and content research
  • Streamlined interface

Cons: 

  • Fairly expensive (the cheapest plan is $129/month)
  • Limited PPC metrics
  • No in-depth social media analysis

Ideal for: SEO firms and freelancers focused on backlink-heavy marketing strategies.

4. Semrush

Best Wix SEO Tools - Semrush

Providing quite a detailed analysis of your PPC campaigns and content marketing, along with an overview of what your competition is doing, Semrush is considered one of the top and more expensive options. You’ll also find over 25 billion keywords in its jam-packed database and some useful information on user behaviour and your main traffic sources. 

Best features: Massive keyword database, rank tracking, social media toolkit. 

Pricing: Pro at $139.95/month, Guru at $249.95/month, Business at 499.95/month.

Pros:  

  • Full SEO and marketing suite
  • Competitor insights
  • Great social media tools

Cons: 

  • Quite costly 
  • Difficult to get the hang of

Ideal for: Agencies and serious in-house e-commerce teams looking for full-stack solutions. 

5. Ubersuggest

Best Wix SEO Tools - Ubersuggest

The brainchild of the famous digital marketing guru, Neil Patel, Ubersuggest was conceived as a more affordable option that would fit the needs of bloggers and small business owners with limited or no previous experience with SEO. It can provide you with content ideas, basic keyword suggestions with key metrics, and competitor analysis, all wrapped around in a neat and fairly intuitive package. 

Best features: Keyword ideas and clusters, site audit, AI-powered content suggestions. 

Pricing: Individual at $12/month or $120 lifetime, Business at $20/month or $200 lifetime,  Enterprise $40/month or $400 lifetime. 

Pros: 

  • Fairly affordable
  • Easy to use
  • All the basic SEO tools

Cons: 

  • Lower data accuracy
  • Not many advanced features

Ideal for: Bloggers and small local businesses with a tight budget. 

6. SE Ranking

Best Wix SEO Tools - SE Ranking

Geared more towards SEO agencies and freelancers, this tool has a lead generation module, a template for building a complete marketing plan, as well as a white-label reporting feature. The website audits are detailed as well, and the backlink monitoring and keyword rank tracking functions are really helpful, especially since the lists are updated daily. 

Best features: Rank tracking with frequent updates, competitive monitoring, site audit. 

Pricing: Essential at $65/month, Pro at $119/month, Business at $259/month.

Pros: 

  • Jack-of-all-trades approach
  • Balances ease of use and feature variety

Cons:

  • UI is a bit clunky
  • Smaller database than the big names

Ideal for: Freelancers and SMBs with a limited budget that need a full-stack SEO tool. 

7. Google Search Console

Best Wix SEO Tools - Google Search Console

A great free tool that helps you get your bearings and keep track of how your site is doing in the SERPs at any given time. You get fairly detailed reports using Google’s own user search data, manual action alerts, info on issues with indexing and crawl errors, as well as the CTR and ranking based on specific queries.   

Best features: Performance reports, indexing status, manual action alerts. 

Pricing: Free

Pros: 

  • Precise data directly from Google
  • Insights on click-through rates
  • URL inspection

Cons:

  • Keyword research is limited
  • No data on backlinks

Ideal for: Literally everyone with a website. 

8. PageSpeed Insights

Best Wix SEO Tools - PageSpeed Insights

Another completely free tool from Google that lets you know all about your page load speed and Core Web Vitals, along with suggestions on how to go about fixing any issues. It uses the Chrome User Experience Report to bring you accurate, real-world data from actual users, and is great for finding ways to optimize your site for mobile.  

Best features: Core web vitals, Lab and Field data, on-page optimization suggestions. 

Pricing: Free

Pros:

  • Direct metrics from Google
  • Great page performance optimization

Cons:

  • Only addresses performance issues
  • Lacks additional SEO features

Ideal for: Local businesses fine-tuning page speed and user experience. 

9. Screaming Frog (for tech SEOs)

Best Wix SEO Tools - ScreamingFrog

A desktop-only site crawler with tons of useful information on server errors, duplicate content, broken links, metadata, and redirect chains that can be integrated with Google Analytics and GSC. It has good data visualization features to help users quickly identify any problems that have to be fixed, and allows you to track changes between two different crawls. 

Best features: Website crawling, detecting broken links, metadata audits.

Pricing: Free (limited functionality), Paid at $279/year.

Pros:

Cons:

  • Only available on desktop
  • Difficult to use for beginners 
  • Lacks keyword research and backlink tracking features

Ideal for: Freelance website auditors and technical SEOs.  

10. Moz Pro

Best Wix SEO Tools - Moz Pro

A well-known and trusted source for keyword research for years now, Moz has its own useful domain authority metric, keyword difficulty score, and a powerful Link Explorer for sniffing out good backlink opportunities. 

You can also lean on its on-page optimization suggestions to iron out any kinks in your Wix website SEO. Lastly, the interface is very intuitive, and there are lots of free resources and a helpful community to help you master this tool. 

Best features: Keyword Explorer, DA/PA metrics, rank tracking. 

Pricing: Starter at $49/month, Standard at $99/month, Medium at $179/month, Large at $299/month.

Pros:

  • Fairly easy to use
  • Great keyword suggestions with various metrics
  • Readily available support

Cons:

  • Fewer features than the main competitors
  • Data insights are not as deep as with other tools

Ideal for: Smaller freelance teams and inexperienced users who need a simple tool. 

Comparison Table

Here is a quick overview of what all the different tools have to offer, so that you can compare them at a glance and find the right ones for you. 

Tool Free Plan Keyword Research On-Page SEO Ease of Use Best For
Rankioz 7-day trial Excellent On-page insights and site audit Super easy Small businesses and beginners
Wix SEO Wiz Included Very basic Guided setup, meta tags, structure Super easy Beginner Wix users, small businesses
Ahrefs Yes, but limited Excellent Audits and content gap Moderately difficult Agencies, advanced users, and backlinking strategies
Semrush Yes, but limited Excellent Audit and content templates Moderately difficult Big marketing teams
Ubersuggest Yes, but limited Good for beginners Title and meta suggestions Super easy Small businesses and solo marketers
SE Ranking 14-day trial Fairly accurate Full on-page audits Fairly easy SMBs, those with limited budgets
Google Search Console Completely free No Crawling, indexing, and mobile Easy Anyone
PageSpeed Insights Completely free No Page speed, core web vitals Easy Developers, those interested in technical SEO
Screaming Frog Up to 500 URLs Not by default, it needs integrations Advanced site auditing features A bit technical Site auditors and technical SEOs
Moz Pro 7-day trial Very good Insights about on-page optimization Easy Beginners and smaller teams

How to Do SEO on Wix: A Simple Process

While the extent to which you can fine-tune your SEO on Wix is somewhat limited, there are several things you can do, including using other tools to get the results you need. As long as you have access to some of the options I’ve listed here, you can get a lot of work done, and it’s quite a straightforward process.

Connect to Google Search Console

Let’s start by connecting this useful free tool to your Wix website. Add your site as a new property in GSC, choose “URL prefix,” and paste your URL. Go with the “HTML tag” verification option and copy the tag. Go back to the Wix console and in Settings > SEO (Google), paste your tag in the Header Code section and click Save. You can now go back to the GSC “HTML tag” section and click “Verify” to finish the process.    

Add Meta Titles and Descriptions

Go to the SEO Settings in your Wix dashboard and add a Meta Title, optimally under 60 characters with your main keyword, and a Meta Description, don’t go over 160 characters, for each page. This extra information will help improve visibility and get more people to click on your link in the SERPs.   

Use Heading Tags Properly

You can also fine-tune your content from the Editor by making sure you have a proper tag hierarchy. The title should be H1, and all the main subheadings H2, and so on. This will not only make your pages easier to scan but will also let search engines know how the pages are structured and what the most relevant information is. 

Add Image Alt Text

It’s also easy to add a short description under each image to let the crawlers know what they are about and allow search engines to index them correctly. Just go into the Editor, click on an image and add 4–6 words to describe it—you can add a keyword here as well, but don’t overdo it. The main point is to have a clear and relevant description of the photo.   

Optimize Internal Links

Whenever you get the chance, try to connect each page with some of the other relevant options, as well as your most visited ones. 

For example, a page describing general services can have several links to each of the specific service pages and a call to action linking to the Contact Us page. The service pages can also be interlinked, e.g., when suggesting different options for different use cases, and link to a big guide on your blog.  

That way, you keep the link juice flowing, adding authority to your main pages and helping crawlers find your newest ones. Of course, you’ll need to go through these internal links regularly to see if everything is working properly.  

Use Keyword Tools to Plan Content

A handy tool like Rankioz will help you find the keywords people search for the most, but that are not too difficult to rank for, based on your niche and search intent. Once you have decided which ones to use, you can incorporate them naturally into all your content to start boosting your organic traffic.

Free vs. Paid SEO Tools for Wix

The basic set of free tools, i.e., the built-in SEO Wiz combined with GSC, is enough to give you a decent start. You’ll get key search traffic data like impressions and click-through rates, an XML sitemap, and you’ll be able to keep track of server and security errors on your site. In terms of content optimization, you will be able to get all your headings, metas, and alt text in order. 

However, the paid tools give you access to a whole new level of crucial information, like highly accurate keyword data with different metrics, competitor insights, a better overview of your backlinks, and more advanced website auditing features. 

The best part is that you don’t have to break the bank for these valuable insights, as a tool like Rankioz provides a powerful, yet beginner-friendly solution at a more affordable price than most other tools on the market.  

Use Cases

Now you understand all the bases you need to cover, and how the different Wix SEO tools stack up, I will give you a few practical examples of how different users can combine them with the platform’s built-in features to increase website traffic and conversions. 

Blogger Growing a Personal Brand

First, the aspiring blogger needs a general website audit to find all the issues plaguing their site and start fixing them. They will also need proper keyword research to see how they can carve out a micro-niche within a larger and more saturated industry. 

Then it’s time to add the new keywords within the content, make a couple of big and informative blog posts, the so-called foundational articles, which they will link to from all the newer posts, and regularly inspect all their internal links. The last step is to check the backlinks coming from other sites and disavow any broken or toxic ones.

Local Service Business 

A hair and makeup salon that wants to get more business will need to focus on geo-targeted keywords, so it’s all about finding those with high volume but not a lot of competition. That usually means long-tail options like “wedding hair and makeup in Astoria”. 

The owner will also have to ensure the site is mobile-friendly and that most of the pages have a clear call-to-action leading to the contact page. 

Image optimization is another big one, as they need plenty of before-and-after images of satisfied clients, and they’ll want to look for cross-promotion opportunities with similar businesses, e.g., wedding dress shops. That also means they need to check their backlinks regularly.   

Small E-commerce Store

Image optimization, detailed and properly structured product pages, lots of interlinking, checking for backlinks from sponsored social media posts and other brand ambassadors, and the right keywords are all crucial for a web store. 

Frequent site audits and technical SEO fixes are also important, especially if you keep growing and launching new products or adding variations, as the load speed will play a huge role in whether visitors stay and complete a purchase or move on to the competition. 

Rankioz is a great fit for each of these use cases with its highly effective keyword discovery and audit features, coupled with the fact that it is easy to use and seamlessly integrates with Wix.

FAQs About Wix SEO Tools

Is Wix SEO Good Enough?

Sadly, no. It will offer some basic functionality, but to get the best results, you’ll need more in-depth keyword research and backlink data, as well as advanced auditing features, which are things only dedicated third-party SEO tools can offer.   

Can Wix Websites Rank on Google?

Of course! The platform is search engine-friendly, with templates that are optimized for mobile screens and features like CDN, Lazy Loading, and SEO Wiz. When paired with one of the tools from the list above, a Wix site can be fine-tuned and start ranking higher in the SERPs.  

What Are the Best Free SEO Tools for Wix?

GSC and PageSpeed Insights are and will always remain free, and give you the benefit of accessing precise data on several key performance, indexing, security, and UX metrics straight from Google itself. It’s also super easy to integrate both tools with your website and start making all the right changes. 

What’s the Best Way to Find Keywords for my Wix Blog?

Your best bet is to use a capable tool with a full stack of SEO features, the only downside being that a lot of the most popular ones come with a hefty price tag. Luckily, you can now get incredibly effective options like Rankioz for a fraction of the price the big names charge. 

Use the Right Tools to Skyrocket Your Wix Site SEO 

Over the years, Wix has made some great strides in terms of website optimization, both from a technical and content standpoint, but it still leaves a lot to be desired. Its own proprietary tool used in conjecture with a free option like GSC is a good start, but you should be looking at more specialized Wix SEO tools like the ones on this list if you want your website to truly flourish.  

Want a tool built to help your Wix site succeed in search? Try Rankioz free today and watch your rankings grow.

Table of Contents

Share this article